When Marcia Kilgore, an ex personal trainer, realised that her lifestyle simply didn’t allow her enough time to visit the gym on a regular basis, she resolved herself to do something about it. In partnership with the London South Bank University (LSBU) she developed a range of fitness shoes called Fitflops.

These have a specially engineered “microwobbleboard” sole which is divided into three separate areas. Each of the areas is made from a different material to create the microwobbleboard effect. The heel section is manufactured from a high density material which cushions against shocks when walking. The middle zone, from the arch to just behind the toes, is manufactured from a low density material and the toe section is made from a medium density material which helps to maintain speed, pace and variation.

The net effect is that the duration of muscle usage is prolonged when walking normally – by up to 16%. What this means is that each step you take in your Fitflops trims and tones your legs and helps to reduce the size of your buttocks. It’s like getting a lower body workout while you walk.

Normal walking in Fitflops can help you to maximize calf leg and buttock muscle activity, improve your posture, achieve better muscle tone and burn calories. Simply put, you can make your legs leaner and trim your buttocks just by walking about normally – which you would be doing anyway.

After extensive research and trials at LSBU, the Fitflop range was launched in the UK in 2006. They were an instant success and many people even had to join a waiting list to get their Fitflops. As you might expect from the name, the original range was made up mainly of sandals – flipflops. However, as a result of customer demand, the range was increased and now, not only is there an extensive selection of different colors and styles of sandals, but clogs and boots are also available. There are Fitflop styles suitable for both men and women and they are now retailing in the USA.

So if, like many people, you find yourself without the time to get to the gym, or if you just find it hard to motivate yourself to exercise, then why not invest in a pair of Fitflops? Just pull them on instead of your normal shoes and walk about as normal and get the benefit of exercising your lower body without having to modify your daily routine.

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